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1 marketing event
марк. маркетинговое событие* (какое-л. мероприятие, напр., распродажа, выставка, конкурс с вручением призов-товаров компании, проводимое компанией для привлечения внимания к себе и своей продукции)See: -
2 marketing event
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3 Marketing Event Planning and Execution
A template that outlines the main categories that you should consider when beginning to plan a marketing event. Use this template to assist you in walking through key event elements while you are in the planning stages.English-Arabic terms dictionary > Marketing Event Planning and Execution
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4 Marketing Event Planning and Execution
Универсальный англо-русский словарь > Marketing Event Planning and Execution
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5 event
event [ɪ'vent]1 noun(a) (happening) événement m;∎ a historical event un événement historique;∎ the course of events la suite des événements, le déroulement des faits;∎ in the course of events par la suite, au cours des événements;∎ in the normal course of events normalement;∎ as recent events have shown comme l'ont montré de récents événements;∎ I realized after the event j'ai réalisé après coup;∎ the party was quite an event la soirée était un véritable événement;∎ a happy event (birth) un heureux événement;∎ when's the happy event? quand l'heureux événement doit-il avoir lieu?(b) (organized activity) manifestation f;∎ the society organizes a number of social events l'association organise un certain nombre de soirées ou de rencontres∎ field events épreuves fpl d'athlétisme;∎ track events épreuves fpl sur piste;∎ the sponsoring of sports events la sponsorisation des manifestations sportives;∎ what was your best event? quelle a été ta meilleure discipline?en tout cas, de toute façondans l'un ou l'autre casen fait, en l'occurence;∎ a result that in the event was most satisfying un résultat qui était en fait très satisfaisant∎ in the event of rain en cas de pluie;∎ in the event of her refusing au cas où ou dans le cas où elle refuseraitau cas où;∎ in the unlikely event that he comes au cas ou dans le cas fort improbable où il viendrait►► Marketing event advertising publicité f par l'événement;Astronomy event horizon horizon m des événements;event management organisation f de manifestations;Marketing event promotion communication f événementielle -
6 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
7 event marketing
1) марк. маркетинг отдельного события (организация и продвижение какого-л. общественного мероприятия с целью добиться его посещаемости целевой аудиторией)Syn:2) марк. событийный маркетинг (систематическое организация каких-л. общественных мероприятий с активным использованием продукта компании с целью привлечь внимание целевой группы к продукту; напр., организация праздника с конкурсами, призами и бесплатной раздачей образцов продукции)See: -
8 marketing parasitaire
Ensemble des activités marketing, promotionnelles, publicitaires et de relations publiques en rapport avec une compétition, enterprises par une personne n'ayant pas été autorisée à cette fin et visant à tirer profit du courant de sympathie généré par la compétition.Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so.Dictionnaire Français-Anglais (UEFA Football) > marketing parasitaire
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9 marketing control
маркетинговый контроль
Оргкомитет «Сочи-2014» осуществляет «маркетинговый контроль» над мероприятием или программой, если:
• Оргкомитет «Сочи-2014» (или назначенная им третья сторона) предоставляет любые маркетинговые права в связи с тем или иным мероприятием или программой;
• мероприятие или программа инициируется (Оргкомитетом «Сочи-2014» или назначенной им третьей стороной) в связи с Играми, или символикой Оргкомитета «Сочи-2014», или использованием символики Оргкомитет «Сочи-2014» или ОКР; или
• мероприятие иного рода инициируется (Оргкомитетом «Сочи-2014» или назначенной им третьей стороной) как «Олимпийское».
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing control
Sochi 2014 is deemed to have "marketing control" over an event or program if:
• Sochi 2014 (or a third party appointed by Sochi 2014) offers any marketing rights in connection with the event or program;
• the event or program is promoted (whether by Sochi 2014 or by a third party appointed by Sochi 2014) in connection with the Games or a Sochi 2014 mark or is using a Sochi 2014 mark or a ROC mark; or
• the event is otherwise promoted (whether by Sochi 2014 or by a third party appointed by Sochi 2014) as “Olympic”.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > marketing control
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10 event marketing
Mktgthe promotion and marketing of a specific event such as a conference, seminar, exhibition, or trade fair. Event marketing may encompass corporate hospitality activities, business or charity functions, or sporting occasions. The planning, marketing, and managing of the function on the day are sometimes entirely outsourced to companies specializing in event management. -
11 event-based marketing
1) Вычислительная техника: маркетинг в режиме реального времени2) Маркетология: событийный маркетинг (it is a time-sensitive marketing or sales communication reacting to a customer-specific event; also called event-driven marketing) -
12 event
сущ.1) общ. событие, явлениеa chain [train\] of events — цепь событий
2) общ. случай; происшествиеin the event of (smth.) — в случае (чего-л.)
in any event — так или иначе, в любом случае
See:3) общ. мероприятие (прием, концерт и т. п.)musical and theatrical events — музыкальные и театральные выступления; концерты и спектакли
See:4) спорт. соревнование; этап ( в соревновании)5) общ. исход, результат (напр., испытания, эксперимента)* * *операция; событие. . Словарь экономических терминов . -
13 marketing action
1) марк. маркетинговая акция (ограниченная во времени деятельность по продвижению товара или услуги; напр., раздача призов, распродажа, проведение конкурса с призами и т. д.)See:2) марк. маркетинговое действие (любое действие, предпринятое в рамках маркетинговой деятельности фирмы) -
14 event
substantiv1. begivenhed, attraktionB. er dygtig til spektakulær markedsføring
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15 event
substantiv1. begivenhed, attraktionB. er dygtig til spektakulær markedsføring -
16 marketing expérientiel
сущ.экон. эмпирический маркетинг (event marketing)Французско-русский универсальный словарь > marketing expérientiel
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17 marketing plan analysis
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18 event marketing
маркетинг отдельного события (ситуация, когда спонсорские или какие-либо другие средства вкладываются в то, чтобы как можно больше людей посетили то или иное мероприятие)Большой англо-русский и русско-английский словарь > event marketing
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19 event-marketing
Deutsch-Russische Wörterbuch der Redewendungen mit Adjektiven und Partizipien > event-marketing
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20 event-marketing
• Ereigniswerbung
См. также в других словарях:
Marketing Event — inszeniertes Ereignis in Form einer Veranstaltungen oder einer Aktion, die den Kunden firmen oder angebotsbezogene Kommunikationsinhalte erlebnisorientiert vermitteln soll. Vgl. auch ⇡ Event Marketing … Lexikon der Economics
event marketing — ➔ marketing * * * event marketing UK US noun [U] (also events marketing) MARKETING ► the job of advertising products by selling or providing them at events in order to gain new customers: »My business is promotional products and event marketing.… … Financial and business terms
event — UK US /ɪˈvent/ noun [C] ► an activity that is planned for a special purpose and usually involves a lot of people, for example, a meeting, party, trade show, or conference: manage/plan/organize an event »The marketing team is organizing an event… … Financial and business terms
event planner — event planning UK US noun [U] (also events planning) ► the task of planning large events such as conferences, trade shows, and parties: »A Chicago based event planning company was hired by the city to coordinate the fair. → Compare EVENT… … Financial and business terms
event planning — UK US noun [U] (also events planning) ► the task of planning large events such as conferences, trade shows, and parties: »A Chicago based event planning company was hired by the city to coordinate the fair. → Compare EVENT MANAGEMENT(Cf. ↑event… … Financial and business terms
event management — ➔ management * * * event management UK US noun [U] ► (also events management) the job of planning and managing large events such as conferences, trade shows, and parties: »an event management company/business/service → … Financial and business terms
Event-Marketing — Inhaltsverzeichnis 1 Marketing Events 2 Merkmale von Events 3 Siehe auch 4 Literatur 5 Weblinks // … Deutsch Wikipedia
Event Marketing — Inhaltsverzeichnis 1 Marketing Events 2 Merkmale von Events 3 Siehe auch 4 Literatur 5 Weblinks // … Deutsch Wikipedia
marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… … Financial and business terms
Marketing Fair — The Marketing Fair also known as the PUZZLE, is an annual marketing event that happens at the IILM], Gurgaon, India. The Marketing Fair, originally conceived and started in 1979 by Dr. Sharad Sarin of XLRI Jamshedpur, India has been replicated… … Wikipedia
Event management — is the application of the management practice of project management to the creation and development of festivals and events. Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event… … Wikipedia
